Tate
Tate’s mission is to promote knowledge, understanding and enjoyment of art, and their shops support this through the books, prints, and products, many of which are commissioned specially. The aim of this project was to promote the prints section of Tate’s online store to homeowners looking for more art in their lives. The strategy was to show how art imitates our lives and our personalities in a fun and creative way.
Creative partner: Lidya Dündar
Guerrilla ad: Frame famous painting locations in the exact angle they were created, such as Van Gogh’s Café Terrace at Night, creating the effect of looking at a piece of art come to life. This would encourage people to take photographs with the painting and post to social media, creating a buzz around the art that Tate provides.