Beer52
Founded back in the Summer of 2013, Beer52 was inspired by a motorcycle road trip that the founder, James Brown, took with his Dad. Stopping at breweries in Belgium along the way, he found his love of craft beer. Beer52 is a subscription based craft beer service delivering new brews every month to it’s users. With this project we wanted people to outsmart beer fanatics, stating that craft beer is for everyone, not just hipster snobs.
Creative partner: Lidya Dündar
Guerrilla ad: Create the beer snob. Have Hopheads in pubs all over the country berating people’s drink choices. The public’s reactions would then be used to create an online video on various social media platforms.